This is your blog

The daily Post

HMA in Motorsports

Hart Marx Advisors is more than just the automotive experts, we are active participants. Learn about HMA’s involvement in the 2020 SCCA National Road Racing Championship.

Read more

Understanding Multiples

What is a Multiple anyway?  It’s so common of a term that most people don’t step back and ask the fundamental questions, specifically what’s a Multiple and how is it determined?

Read more

Essential Industry: Trucking

On March 18, the Federal Motor Carriers Safety Administration eased restrictions on truck drivers, allowing them to work longer hours if they are carrying certain critical items.  Find out just how vital the trucking industry is with these amazing statistics.

Read more

AASA Virtual Vision Conference

Normally, this week we would be boarding planes and traveling to Chicago for the AASA Vision Conference, the automotive aftermarket industry’s largest forward-looking conference to connect with our industry colleagues. Unfortunately this year is different.

Read more

Chris Bovis Joins Hart Marx Advisors as Partner

Chris Bovis, an expert in the performance, racing and automotive aftermarket industries, has joined Hart Marx Advisors. Bovis will apply his 20 years of client development, acquisitions and integration, and marketing expertise to his new role as a partner at the firm.

Read more

Hart Marx Advisors and Marx Group Works with Shanghai-Based AMInsight Consulting to Educate Chinese Automotive Aftermarket Business Leaders

Tom Marx of Hart Marx Advisors, Marx Group, Shanghai’s AMInsight Consulting, and Dave Barbeau of Barbeau Consulting, met with Chinese aftermarket business leaders to educate and discuss the fundamentals of mergers and acquisitions within the U.S. automotive aftermarket.

Read more

David Barbeau Rejoins Hart Marx Advisors

Barbeau was responsible for brand growth and increased penetration on a global level for both Tier 1 suppliers Delphi Technologies and TI Automotive. He also co-founded a successful automotive parts distribution company, which later became part of Advance Auto Parts.

Read more

Highline Aftermarket Announces Acquisition of Levin’s Auto Supply

Highline Aftermarket announced that they have entered into an agreement to purchase the assets of Levin’s Auto Supply, LLC headquartered in Sacramento, CA. Levin’s is a leading supplier of automotive aftermarket products to retailers and automotive parts stores, serving customers along the west coast for over 90 years.

Read more

Minority Ownership Investor

Looking for Minority Ownership Investment Opportunities In Automotive Aftermarket

We have a client interested in making a minority ownership investment in the aftermarket. They are looking for targets with a strong management team and a vision to triple sales in five years if they have the backing of a significant and dedicated investor for organic and inorganic growth.

Acquisition Target Profile

  • Interested in a 20-80% ownership position, $20 to $100 million in equity investment.
  • US or Canadian ownership.
  • $40 to $500 million in current sales with high EBITDA margins.
  • Strong management team – or an outside manager with a strong track record of success. Must have equity in the business or willing to buy into the business.
  • Focus on automotive aftermarket, no or very limited OE. Some sales in other markets are acceptable, such as agriculture, industrial, marine, etc.
  • Manufacturers preferred, US or Canada manufacturing locations.
  • If a distributor, MUST have a value-added component.
  • If retail – stores or online consumer sales – probably not interested unless a VERY compelling/unique business.
  • DIFM service businesses will be considered.
  • Recurrent sales, products that are used and reordered.
  • Diversified customer base, not dependent on a few very large customers.

For more information, contact Tom Marx at 415-462-1805 or email




Acquisition Target Profile

  • Timing is immediate and continuous
  • Sales Revenue in the $5-250M range
  • EBITDA of $1M or greater
  • General categories of acquisition candidates are identified as companies that manufacture and/or distribute lubes, greases, oils, adhesives and sealants, diesel and gas additives, as well as specialty and limited hard parts
  • Acquirer prefers 100% buyout but would be willing to look other options that fit their business model
  • Executive management team desired, however operations management team required
  • Prefer fit with core distribution capabilities to include specialty products that fit alongside company’s current product portfolio with little to no OEM (OE Service business OK)
  • Light manufacturing targets should enhance current portfolio (mainly chemicals) and generate strong cash flow with minimal capital requirements
  • Looking for geographic expansion in large, underpenetrated markets such as Los Angeles, Atlanta, and Chicago
  • Prefer company with headquarters in US with primarily domestic US business
  • All cash at closing
  • May stay in current facilities or relocate

For more information, contact Tom Marx at 415-462-1805 or email




Acquisition Target Profile

  • Timing is immediate and continuous
  • Sales Revenue in the $10-250M range
  • EBITDA of $1M or greater
  • Acquisition candidates are domestic and international industrial MRO chemical (chemical or chemical formulations) product line companies that could be absorbed into acquirer’s global distribution network. Branded packaged goods preferred, although some bulk sales are OK
  • Acquirer looks to strengthen products or markets with related products in complementary categories
  • Acquirer prefers 100% buyout but would be willing to look other options that fit their business model
  • Product line carve out from larger entity will be considered as long as stand-alone financials meet minimum criteria above
  • Executive management team preferred but not required. Strong operations team in place a requirement
  • All cash at closing
  • May stay in current facilities or relocate

For more information, contact Tom Marx at 415-462-1805 or email


CAWA 2017: Market Changes & Understanding Your Unique Proposition

How has aftermarket mergers & acquisitions changed since early 2016? Understand your company’s unique proposition and how that will change.

Download Presentation: CAWA 2017: Market Changes & Understanding Your Unique Proposition

 Presented by Devin Hart and Tom Marx.



Exhaust Systems Manufacturer

Exhaust Systems, Catalytic Convertor & Component Manufacturer for Sale in Western U.S.

Respected and well-known designer and manufacturer of branded and private label exhaust systems and components, performance headers and catalytic convertors for domestic and import cars and light trucks.

  • Full line direct-fit catalytic converters, pre-cat converters, performance headers and performance exhaust systems and components for passenger cars and compact thru full-size light trucks
  • Diverse manufacturing
  • Customer base includes 3-step and 2-step distributors, auto parts stores, Internet resellers and private label contract manufacturing
  • Total manufacturing, office and warehouse of 72,000 square feet in two buildings, with easy access to major highways and excellent location for nationwide shipping
  • Experienced and loyal management team and workforce
  • Present owner will stay on during transition
  • $6.3M revenue, 46% margins and 10-12% EBITDA

Opportunities for growth:

  • Currently in discussions with major national retailer and distributor
  • Currently in discussion with major supplier to significantly reduce certain component acquisition cost
  • Expand automated manufacturing capabilities
  • Increased revenue by expanding internal and external sales force
  • Increase sales with marketing investment

For more information, contact Tom Marx at 415-462-1805 or email



Profitable and growing West Coast distributor of import and domestic car parts. Great mix of commercial and retail sales located in desirable geographic area. Loyal customer following with strong brand recognition.

Read more

CAWA 2016: How You Can Benefit from Aftermarket Consolidation

Presented by Devin Hart and Tom Marx

Consolidation introduces change and with it opportunity to achieve growth beyond current industry standard projections for organic-only growth.

Download Presentation: CAWA 2016: How You Can Benefit from Aftermarket Consolidation

5 Tips For Selling Your Business

Selling an aftermarket business can be a complicated and time consuming process. There are some things you can do to make it easier and faster. There is no magic formula that ensures you’ll be able to quickly sell your aftermarket company. However, here are a few insider tips that can expedite the process and help you get the best deal possible:

Read more

Jon Dehne Joins Marx Group Advisors

Jon Dehne, a senior auto care industry leader, has joined Marx Group Advisors as a vice president and member of the Advisory Board. Dehne has more than 15 years of experience with Advance Auto Parts, Solera Holdings, Inc. and Best Buy Company

Read more

Is Your Business Ready To Be Sold?

You’ve realized that you want to spend more time with your family, switch careers or retire. In other words, you are ready to sell your business. But before you put up the for sale sign, you have to ask yourself, “Is my business ready to be sold?”

Read more

7 Signs Your Ready To Sell Your Business

It’s not easy to decide to sell your parts/service business. If you are like most owners of a distributorship or repair garage, you have probably been putting your heart and soul into building your business. In some cases you are even carrying on a long-standing tradition of running the family business.

Read more

The Tax Opportunity Window: It’s Open…But For How Long?

This edition of The Advantage addresses ways to reap the benefits of changes that will be occurring in tax laws over the next two years. It is possible to reduce your tax liabilities by simply transferring the executive operations of your business to the next generation. In the course of researching this topic, we came across an article by Gary Pittsford, the President and CEO of Castle Wealth Advisors, LLC, in which he explains several strategies that are important to consider if you are fortunate enough to have relatives to leave your business to and are interested in capital preservation for your family.

Read more

Five Reasons to Consider Selling Your Business

An Intelligent Strategy allows you to not only determine the right path for your business, but gives you the objectivity to determine if you are in a position to pursue it. With your Strategy in hand, you just might find that selling is the answer to your long- and/or short-term challenges!

Reason 1: Changing Market or Financial Climate
One day you are meeting or exceeding quotas, the next you notice that product sales are dropping off. What’s going on?
One of the problems may be reduced consumer spending. Soft sales across your segment are bad news whether you want to hold on to your company or sell it.
Businesses that retain or grow their market share demonstrate that they are meeting consumer demand. If you experience persistent erosion of market share, something serious needs to be addressed before you’re crowded out by competitors that have captured the attention and loyalty of your customer base. Would a change in marketing, distribution, product mix, or new merchandising design help you regain business?Or is it time to sell to a company with deeper pockets and wider mass appeal?

Reason 2: A Souring Partnership
A souring partnership can be a death sentence for a company, because businesses are based on trust and relationships. A partner who is not carrying his or her weight – such as a lack of financial support, failure to devote adequate time to the business, or creating ethical or legal problems – erodes confidence. The relationship may be easier to end than to mend/ the decision to sell and move on could be the healthier choice.

Reason 3: Cash Flow Issues
Negative cash flow is a real spoiler. There are many factors that cause the problem, from slow sales to increased overhead, insufficient margins, or unanticipated capital investments or expenses. Some businesses have lines of credit in place that allow them to use cash flow to cover business growth when profits are high, with financing kicking in to provide a cushion during a downturn. But if interest rates no longer make that economically feasible, or your bank doesn’t see you as a good credit risk, lack of cash reserves could create problems that make selling a smart decision.

Reason 4: No Successor Available
If the primary owner/operator of a family-run business begins to look to retire or have health issues, succession planning may depend on whether someone is available to take over the reins. If not, it might be best to sell the business and share the proceeds through a family trust or an inheritance.

Reason 5: Divorce
When a couple owns a business and divorce is looming, the effect on morale and operations can be devastating. This is a good time to re-evaluate your focus on running your business, with an eye on selling it. Is this something you want to do for the rest of your life? If so, it may make sense to move to a new location and reopen under a new name. Or this might be the ideal time to clean the slate for a new career.

What to Do if You Decide to Sell
If you come to the conclusion that selling makes sense, you need to do everything you can to ensure your company maximizes its value and avoid losses before the sale closes. The “short list” of considerations includes:

  • Maximize the value of the deal. To do this, you need to determine the metrics that a buyer cares about (i.e. EBITDA, loan-to-debt ratio, inventory turns, etc.), and have a strategy to bring them in line with expectations, improving the multiples and value
  • Preparing your business to sell, assuring that all legal paperwork and financial documentation is in order.
  • Keeping your business running as profitably as possible.
  • Establishing boundaries on matters such as employment agreements, payment terms, non-competes and compensating key people.
  • The pros and cons of keeping the transaction secret from staff, competitors and/or customers.
  • Deciding whether to hire a specialist, to help assure you don’t get blind-sided by the tactics a buyer may use to leverage a lower price.
  • Minimizing tax consequences.
  • Liquidating remaining inventory or assets after the sale is complete.

Addressing these issues early on is what creates real value at the end of the process. Without putting an Intelligent Strategy in place at the outset, you may find yourself planning inadequately, and failing to achieve a satisfactory conclusion. It is often the smartest thing you can do to bring in an independent expert before you even make your mind up whether – or not – to sell.

Why to Use an M&A Intermediary: Part 2

Consider the following:

  • Confidentiality — Whether you’re looking to buy or sell, once you put the process into motion it signals to the world that your business is in play. Your employees, customers, competitors and suppliers may take damaging steps to protect themselves from a perceived threat. An M&A consultant will protect the identity of both you and your company by making contact on your behalf, describing your company only in general terms. Prospects are required to sign a nondisclosure agreement before your company’s name is even disclosed.
  • Expertise — Unless you’ve been through the M&A process many times, you can’t have the wisdom that comes with experience. A seasoned M&A intermediary will level the playing field for you.
  • Business Continuity — Buying or selling a business is a very time-consuming process for owners who are already wearing many hats. Taking on the many additional tasks required can get in the way of necessary business functions, risking damage to your reputation and/or profitability. By hiring an intermediary, you can keep your focus on running your business while the professionals take care of the details.
  • Maximizing Prospective Partners — Being in this business on a daily basis allows M&A intermediaries to develop and maintain strong networks. This gives us the tools and resources to discretely reach the largest possible base of buyers or sellers, including both domestic and international sources.
  • Winnowing Candidates — Once appropriate candidates are identified, professional M&A intermediaries screen them to ensure that they are viable and serious. An intermediary who is experienced in your channel can reach buyers and sellers through a variety of avenues that are not available to you. We not only screen and qualify parties but also negotiate with them on your behalf.
  • Marketing — A professional M&A intermediary has the experience to present your offering in its best light to maximize your objective. We know from experience the key values sought by targeted prospects, how to position your attributes and assets and minimize your liabilities and shortcomings.
  • Valuation — Putting a value on a sell or buy opportunity can be difficult and complex…and absolutely critical to a successful transaction. Your intermediary has access to business transaction databases that can be used as guidelines or reference points, and will help you determine all the factors that should be considered. We invest the time to learn your business proposition and develop pro-formas or recast financials as the case may be.
  • Maintaining the Buyer/Seller Relationship — Given the high stakes, the sale of a business can become personal and contentious. Since buyers often want a holdback contingent on the performance of the company post-closing, it may also be critical for parties to work together after a deal is reached. An intermediary acts as a buffer, improving the likelihood of success, and minimizing confrontations that can occur when buyers and sellers represent themselves.
  • Financing — In today’s climate, you need an M&A intermediary who has relationships with banks and private lenders that understand the automotive and commercial vehicle aftermarket arena. In addition, an experienced M&A team is familiar with the ins and outs of SBA and other Federal and State programs that are available.
  • Closing the Deal as Quickly as Possible — Since the sole function of the M&A intermediary is to complete the transaction, engaging one significantly improves the likelihood that your deal will be closed quickly. The faster the sale is completed, the lower the risk of employee problems, customer defection and predatory competition.

We hope these points give you an idea how much benefit an M&A Intermediary can bring to buying or selling a business. Feel free to call and speak with one of our founders to find out more about how we can support you with a successful M&A transaction.

Why to Use a M&A Intermediary: Part 1

The purchase or sale of a business is possibly the most important business transaction you will ever undertake. Whether you’re buying or selling, an M&A intermediary can bring many skills to the table that will add enormously to the value of the transaction. Consider the “short list” of benefits a skilled professional brings to the mix:

  • Increasing the Pool — M&A experts cast a wide net, bringing more qualified prospects into consideration than you could on your own.
  • Separating the Wheat From the Chaff — Professional intermediaries can help you winnow out the lookers from the players.
  • Creating New Combinations — We can help bring together players who will add a new dimension to the deal.
  • Freeing Your Creative Energies — If you’re distracted by the M&A dance, your business can suffer. Hiring an intermediary allows you to concentrate on what you do best-running your company.
  • Keeping Rational — Relying on a third party prevents emotional, unproductive conversations that can derail the process when you negotiate on your own. A good M&A intermediary will help you keep an open mind to make clear-headed decisions.

Why Doing-it-Yourself Just Doesn’t Do it
Ask business owners who have brokered their own M&A deals whether they felt they got a good deal, and you’ll often get responses that range from: “I guess so,” to “It was a complete disaster!”

Often, these very capable business people, who would never buy or sell a home without the services of a real estate professional, fail to put the same thought into their business transaction. Like a realtor®, an M&A intermediary can usually broker a better deal than you could, more than offsetting any fees you pay.

While we’re on the subject of fees, the next question we usually hear is, “OK, I see your point, but what exactly do I get for my money?” In Part Two, we’ll present an overview of what you can expect once you enter into an agreement with an M&A intermediary. From finding prospects, to creating marketing materials, to maintaining relationships throughout the process, an experienced M&A intermediary will offer you a wide range of services with one object in mind: closing the deal to your benefit. (Can’t wait to find out? Call us today for the rest of the story!)

What Should You Look for in a Mergers & Acquisition Intermediary?
Full disclosure again: we feel that Marx Group Advisors is uniquely qualified to complete M&A transactions in the commercial vehicle and automotive aftermarket. We have the breadth and depth of experience in both the M&A and aftermarket arenas. Founder Tom Marx has over 25 years serving the automotive and heavy-duty aftermarket as a marketing, sales and management consultant. Co-founder Paul Cooperstein brings over 25 years of experience in venture capital and M&A transactions.

As experienced pros, we are well connected in the aftermarket and speak its language, which enhances our ability to access and talk to potential participants. We are also adept at identifying and calling on candidates who may have not have yet expressed an interest in participating in a purchase or sale.

Our clients will attest that MGA delivers an experienced, intelligent delivery of services in the most confidential manner. Feel free to call and speak with one of our founders to find out how we can support you with a successful M&A transaction.

Buying or Selling a Business: The Metrics of Intelligent Preparation

Whether you’re preparing to purchase or sell a business, one of the most important ways to analyze your investment is to reach an indepth understanding of the value metrics of the transaction. Sellers need to run these metrics to verify their proposed sales price and buyers need to run these numbers to authenticate the value of the deal and –  if they are looking at more than one candidate – to compare the values of all the deals they are considering.

The Cap Rate

Determining the Cap Rate is the first step to take in your analysis. This is the process of converting a one-year stabilized net operating income (NOI) of an asset into that asset’s actual market value. Capitalization rate (or “cap rate”) is the ratio between the net operating income produced by an asset and its capital cost (the original price paid to buy the asset) or alternatively its current market value. The rate is calculated in a simple fashion as follows:

Capitalization Rate = Annual Net Operating Income ÷ Cost (or Value)

To do this, we must first determine the Net Operating Income (NOI) of the business. There are many ways to do this, but the most effective way is to subtract from Gross Income all of the relevant expenses, making adjustments for the “extra” perks a seller has taken in order to reduce the profits of a business on paper, as is done when a recasted financial statement is prepared. This subtracted total is the asset’s NOI.

Dividing the projected price of the business by the NOI yields the CAP rate. If the CAP rate is greater than the cost of the cash used to acquire the asset, then a buyer will be able to achieve positive leverage on the investment/acquisition.

Of course, it is important to make intelligent projections about future performance and to forecast the NOI on the buyer’s investment. Intelligent preparation employs this method of analysis to compare multiple acquisitions and determine which may have the best future value by increasing price, reducing expenses, etc.

Cash-On-Cash Rates

Cash-on-cash-rates are a simple way of looking at an investment. During the first year, NOI is calculated and then divided by the initial cash invested. A very simple example is an asset where you put 10 percent down; dividing the NOI from the asset by the 10% is a quick method of looking at the performance of the investment.
In investing, the cash-on-cash return is the ratio of annual net operating income compared to the total amount of cash invested, expressed as a percentage.

Cash-On-Cash Return = Annual Net Operating Income ÷ Total Cash Invested

It is often used to evaluate the cash flow from income-producing assets and is generally considered a quick napkin test to determine if the asset qualifies for further review and analysis. Cash-on-Cash analyses are used by investors looking for assets where cash flow is king, however, some use it to determine if an asset is underpriced, indicating instant equity in an asset.
Suppose an investor purchases a $1,200,000 business with a $300,000 down payment. Each month, the net cash flow (gross income  less expenses) is $5,000. Over the course of a year, the before-tax income would be $5,000 × 12 = $60,000, so the cash-on-cash return would be
$60,000 ÷ $300,000 = 0.20 = 20%

Internal Rate of Return

Another interesting metric is to determine the Internal Rate of Return (IRR), a projection of the expected rate of growth for an investment used in capital budgeting to measure and compare the profitability of investments. All other things being equal, the investment with the highest IRR would be the one to choose.

This IRR is the percentage earned on each dollar invested for each year it is invested (how can we avoid using “invested” twice?) plus the estimated sales profits. Because the calculation is complex you reach the IRR by calculating the cash invested in the initial year, then the NOI of each future year plus the anticipated/actual sales proceeds after the sale. By completing a five year cash flow model, adjusting it for changes in income and expenses and then determining a future sales price based on anticipated CAP rates, a buyer or seller can use the IRR calculation to predict how the investment may perform.

A smart buyer or seller looks at all the calculations

The measure of success for a merger or acquisition is often the result of the amount and quality of planning that is executed beforehand. Sophisticated buyers will run the numbers through formulas like those described above. Marx Group Advisors always performs these analyses for its buyer and seller and merger clients. In this way, we and our clients are able to look at an established and tested standard of what the market place will bear.

It is not enough to just complete the deal according to financial goals that are set without reference to standard rates of return.  A well-designed merger and acquisition strategy will identify why the deal is a profitable undertaking and help position it to be positive for all involved. Asking for help early in this complex process may be the smartest move your company can make.

Develop Your Acquisition Strategy

Develop Your Acquisition Strategy

Probably the most important step to develop your acquisition strategy is to create an Intelligent Strategy so that you are prepared for success. This means you’ve done your homework and background preparations, so when an opportunity arises, you’re ready to quickly and confidently respond. The steps include:


Business and financial statements are in order

Don’t make your move before getting financial statements in order and procuring tentative agreements with your bank and or equity partner. Keep tax returns and financial statements current and understand the impact the acquisition will have on cash flow.

If you’re even considering an acquisition, proceed as if purchasing real property: get pre-approved credit. The acquirer will know you’re serious, you’ll save time, and you can often negotiate a better deal, especially when offering “all cash,” or having financing already in hand.

Future think – understand today’s and tomorrow’s trends

If you’re not a market/product visionary, acquisitions can become a financial debacle. For example, imagine the success you would have experienced by predicting the explosive growth of performance products for light trucks starting 10-12 years Conversely, if you had not foreseen this market’s decline in the past 18 months, an acquisition in that sector could be putting your core business in jeopardy.


If merging or acquiring, be very clear on the risks and rewards

While there are many types of acquisitions, your initial decision is whether to seek a merger or acquisition. The strategies are profoundly different.

In a typical merger, you’re often creating a partnership and maintaining your brand. This does not necessarily mean a “merger of equals.” You may become a minority owner in the new enterprise. The current owner’s role may entitle them to decision-making power and some level of authority in the new entity.

In a typical acquisition, one company is acquiring the assets of the other company and the future of its owner is yours to negotiate. Often the owner stays for a period of time as a consultant. In some cases, the owner may stay to manage a division or the company.

In either case, take a hard look at your nature and personality. Decide how willing you are to share or give up control. Then base your strategy accordingly.


Successes and Failures

We’ve observed successes and failures in mergers and acquisitions. The failures have always involved a poor strategy, or poorly executed integration after the acquisition has closed. As with most endeavors in life, success or failure hinges on being prepared and informed, and on your ability and willingness to be flexible and accept change.

By exercising Intelligent Strategy and using an experienced M&A consultant to guide you through the process, you will avoid many of the pitfalls that can occur during a merger or acquisition and maximize your effectiveness, profitability and success.