August 12, 2022 HMA Website

Truck, Powersports and Off-Road Products Companies Wanted

Our client is a funded strategic buyer looking for acquisitions in the light duty truck, Jeep and UTV markets. The ideal acquisition company would design, manufacture and distribute bolt-on and electronic products for the work truck, overland, powersports and outdoor enthusiast categories.

Our client has vertical access to deep resources in engineering, R&D and manufacturing capabilities, and both OEM and aftermarket distribution in addition to financial capital to complete a transaction quickly.

Financial Criteria

  • EBITDA range of $1.5M to $12M

Acquisition Company Attributes

  • North American manufacturing locations
  • Companies with:
    • Industry leaders in high brand equity
    • Innovative products
    • High level of control over R&D, product engineering and manufacturing
    • Focus on providing high value to the end user
    • Products with integrity and strong reputations among consumers
    • Strong online and eCommerce capabilities

Market Segments and Product Types

  • Products for use on light duty truck, Jeep, UTV and work-related vehicles
  • DIY installation products
  • Exterior accessories like bumpers, power-assisted steps and metal products
  • Truck bed accessories with an electronic component (i.e., key fob or Bluetooth operated)
  • Products and technologies that provide an “automation functionality”. Examples may include:
    • Light duty truck tailgates or rear door liftgates that open at the touch of a button
    • Automatic soft top kits for Jeep applications like the Jeep JL Sky One-Touch system
    • Tool and cargo storage with automated features)

Please contact Hart Marx Advisors with any opportunities. Divisions and product lines will be considered as well as operating companies.


For more information, contact:

Tim Wheeler, Hart Marx Advisors



Chris Bovis, Hart Marx Advisors



Tom Marx, Hart Marx Advisors