With over 35 years of experience across numerous HD and commercial vehicle business types from manufacturers to distributors to retailers, Iasiello is uniquely experienced to understand the dynamics and trends of the industry and the challenges facing business owners.

Mark Iasiello brings a wealth of expertise and well-earned trust. Iasiello served in numerous high-profile roles across the industry, most recently as General Manager for Power Heavy Duty and VIPAR Heavy Duty’s Director of Business Development. Prior to joining VIPAR and Power Heavy Duty, Mark was Vice President of the Heavy Duty Manufacturers Association and Western Division Sales Director and National Heavy Duty Sales Manager for Dayco Products.

Iasiello will be specifically responsible for business development activities as the Vice President of Heavy Duty and Commercial Vehicles.